Alfemo Project

PROJECT-BASED WORKS
AND CORPORATE SOLUTIONS

Discover the production and design collaborations we have established with brands worldwide. We deliver modern,
functional, and aesthetic solutions for special projects both domestically and internationally.

Strong Brand,
Strong Manufacturing Infrastructure,
Strong Project Partner

Alfemo is a well-established furniture brand that combines contemporary design with industrial manufacturing power, supported by a widespread national and international sales network. Reaching millions of living spaces with its broad collection structure and high production capacity, the brand today is not only a retail solution provider, but also a reliable solution partner for large-scale projects.

The strong industrial and investment infrastructure of Zeren Group elevates Alfemo’s production, supply chain, and operational capabilities to a solid corporate foundation. This structure forms a robust base for sustainable manufacturing, planned growth, and long-term business partnerships.

In project-based works, scale, continuity, and coordination are achieved not only through product diversity but also through strong organizational capability. Thanks to this integrated strength, Alfemo delivers not only products, but also systems, processes, and delivery assurance.

Projects and a Ready-Made Production and Operations Model

Project-based business is not only about product selection; it also requires management of timing, quantities, quality continuity, and coordination. By combining its retail collection strength with industrial production discipline, Alfemo ensures the scale and delivery reliability required in projects.

Alfemo’s Project Approach

Scalability

With a high-volume production structure, manufacturing plans for multi-block and phased projects are structured sustainably

Visual Integrity

A collection-based design language creates a consistent aesthetic across apartments and common areas. This strengthens the perception of “branded living spaces” in residential and mass housing projects

Custom Project Manufacturing Capability

Alfemo is not limited to supplying existing products. It can manufacture custom-sized products in accordance with architectural requirements and technical specifications.

Operational Discipline

Planning – production – shipment – installation processes progress through defined control points, making project workflows traceable and measurable.

Industrial Production Power

Sustainable Lead Times in High-Volume Projects:

Annual production capacity enables orders in large projects to be managed in phases and batches rather than in a single delivery. This facilitates site scheduling and reduces inventory risk.

Quality Continuity & Repeatability:

In projects, it is critical that the product delivered to the 500th unit matches the first. Industrial production ensures this continuity

Parallel Management of Different Product Groups:

Bedrooms, seating groups, and dining rooms within the same project can progress with different delivery timelines. Production scale makes this parallel management possible.

200.000 m²

Total Area

510.000 Units

Annual Production Capacity

500+

Employees

35+

Export Countries

Collection-Based Solutions + Custom Project Production

Alfemo offers two models together in projects:

Collection-Based Fast Package Solutions

This model provides advantages especially in mass housing, rental projects, and serviced apartment concepts where speed and standardization are essential.

Creating “package sets” according to apartment types
Product combinations within the same design language
Fast pricing and quantity management
Low margin of error during implementation

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Custom Production According to Project-Specific Measurements & Technical Needs

When required by architectural design and site conditions, products are adapted specifically for the project.

Custom sizing: niches, narrow spaces, varying ceiling/wall dimensions

Material adaptation: surfaces, coatings, fabrics, color options
Functional adaptation: storage solutions, module additions/removals, mechanism changes
Compliance with technical specifications
Adaptation to usage scenarios: rental, heavy use, common area durability, etc.

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Sleep Systems for Hotel & Hospitality Project
SLEEP SYSTEMS

In accommodation and residential projects, beds and sleep systems are among the core product groups directly influencing user experience.

Alfemo Project Solutions offers both standard serial production and project-specific customization capabilities in mattress, base, and headboard groups.

Product structures developed for different usage scenarios are planned considering intensive use, hygiene convenience, and long-term performance criteria.

Products Suitable for Intensive Use

In hotel and serviced accommodation projects, durability and continuity are as important as comfort. Accordingly:

High-density support layers
Double-sided usage options
Long-lasting foam and spring systems
Stain and abrasion-resistant surface fabrics
Easy-to-clean structure alternatives
Different mattress size options
Base height alternatives
Headboard model and size adaptations
Fabric and color selection according to room concept
Project-specific model combinations

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Project Delivery Process – End-to-End Management

Success in project-based works is achieved not only through the right product but also through proper planning and coordination. At Alfemo, project processes are managed through clear steps and control points.

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Project Analysis

Project type, unit types, quantities, and delivery phases are evaluated together. Usage intensity, expectations, and budget framework are clarified.

Product Solution Development

The most suitable product groups are determined. Collection-based sets and custom production needs are planned together.

Measurement & Technical Adaptation

Necessary size, module, and material adaptations are made according to architectural measurements and site requirements. Technical details are finalized.

Sample & Approval

Samples or mock-up applications are prepared where necessary. Color, material, and detail approvals are obtained before serial production.

Production & Lead-Time Planning

A phased production plan is created according to the project schedule. Batchbased production and delivery programs are established.

Shipment & Delivery

Shipment planning is arranged according to site conditions. Block- and phase-based deliveries are coordinated.

Installation & After-Sales Support

Installation is planned where required. Post-project service and spare part support processes are defined.

Technical & Architectural Team Support

Project-based works require the joint evaluation of design, technical requirements, and implementation conditions.

Within Alfemo Project Solutions, project managers, technical specialists, and the architectural coordination team operate under a collaborative working model.

Through direct communication with architectural offices and implementation teams, products are adapted according to space, dimensions, and usage scenarios. Technical and design decisions are addressed within the same framework.

This approach enables faster decision-making and more controlled implementation throughout the project process.

Standard Quality at Project Scale

In projects, quality is not only about individual product performance; it is about maintaining the same standard in high-volume production. Alfemo’s industrial production system is based on quality repeatability and product consistency in serial manufacturing.

Quality Implementation Headings